PassportHolyoke.org
Holyoke plans push for visitors
The Republican
Friday, June 24, 2005
By John Appleton
HOLYOKE - Several organizations are joining forces to promote their cultural, recreational, and educational events together with a new logo for PassportHolyoke to increase awareness and attract more people.
"I think this is going to allow the person looking for something to do in Holyoke to see all these things going on, rather than try to find them piecemeal," said Kathleen Anderson, who coordinated yesterday's logo unveiling on behalf of Mayor Michael J. Sullivan .
"It advertises the city in a much better way," she said.
Sullivan said that the linking of the organizations in promoting their own and each other's activities will help get people in Western Massachusetts thinking of Holyoke as a destination.
Standing at Heritage State Park in front of the merry-go-round and looking across the park to the Volleyball Hall of Fame and the Children's Museum, Sullivan said, "Holyoke is a great place to spend time in the summer.
PassportHolyoke has been in existence for a few years, but with the logo there is a renewed effort for its members to work together coordinating events and promoting them.
Most of the organizations in Passport Holyoke are non-profit corporations, such as the Enchanted Circle Theater, Holyoke Merry-Go-Round, and the Volleyball Hall of Fame.
Other non-profit participants are the Massachusetts International Festival of the Arts, the Children's Museum, the city's Civic Symphony Orchestra, Wistariahurst Museum, and the Wire Monkey Dance Company.
Solutions Inc., a relatively new member, has taken over the sponsorship of Latin music nights planned downtown for Thursdays in August.
The city's Parks and Recreation Department and Public Library are also participating, promoting sports events, park activities, and the library's history room.
The state is involved through Heritage State Park.
Affiliate members include the Canal Gallery, The Log Cabin, Open Square, and cdeVision, an advertising business that designed the logo for PassportHolyoke.
Parks and Recreation Director Carolyn L. Porter said that working as a group helps the members get the word out beyond Holyoke.
"We have a lot of things that are a regional draw, like the Holyoke Giants games," she said.
Jerry Fitzsimons, president of the Volleyball Hall of Fame, sees PassportHolyoke as a way to lower promotion costs for individual organizations and draw people who are visiting nearby venues.
Maureen Costello, director of the Merry-Go-Round, said this is particularly important for the venues at Heritage State Park.
"Increased traffic will help all and will preserve this beautiful merry-go-round," she said.